ServicesAI search visibility
Can AI find your business?
Your next customer might ask ChatGPT a question. Will it be clear what you offer? We make your website easier for AI search services to read, with useful content and sound technology.
Based in Borculo. For businesses in the Achterhoek and beyond.
How a customer might search
I need a painter in the Achterhoek to work on my window frames. What should I look for?
What your website needs to explain
- What you do and who you help
- Where you work
- Experience you can demonstrate
An example customer question, not a real search result. AI search services decide which sources and businesses to show.
A different way to search
From a keyword to a real question.
AI search visibility is about how easily your business can be found and understood in answers from AI search services, including ChatGPT Search, Perplexity and Google’s AI search features.
When an AI service searches the web, it can use information from your website and other sources. It may mention your business or link to a page as a source. Your website needs to explain what you offer and how it relates to the question.
Good SEO remains the foundation. AI search visibility adds a practical question: does your website answer the questions your customers actually ask?
You may also see the terms GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization). We call it AI search visibility.
A practical example
Make your expertise clear.
Example copy for a fictional painting business.
This says very little
“We stand for quality, service and a personal approach.”
This helps a customer
“We paint wooden window frames in Borculo and the surrounding area. First, we check for wood rot. Then we discuss the maintenance needed and provide a quote.”
What we do for you
A solid foundation. Behind the scenes too.
We look at your business, your website and your customers’ questions. That tells us what needs attention. These are the areas we review and improve where needed.
Technology that allows access
We check whether important pages are accessible and indexable. We also review robots.txt, hosting or security blocks, internal links and whether search bots can read your content.
What you getA clear overview of technical obstacles and suitable solutions.
Answers from your own experience
We explain what you do, who you help and how you work. With useful service pages, answers to customer questions and real examples of your work. You bring the experience; we help you communicate it clearly.
What you getSpecific copy improvements and an overview of missing information.
A recognisable local business
We compare your business name, contact details and service area on your website and relevant business profiles. Where useful, we add structured business information that matches what visitors can read.
What you getClear, consistent business information in the places that matter.
An understanding of what happens
We establish a baseline using relevant customer questions. Then we review observed mentions, source links, identifiable visits and enquiries. This helps us discuss next steps based on evidence.
What you getA baseline review and an agreed way to track improvements.
For a local business, a clear service page with a service area and work examples can be more useful than dozens of new articles. We choose what suits your business.
How we work
Start with your business.
You don’t need a big marketing department. We choose a manageable approach for your website, goals and budget. You speak directly with the person doing the work.
Tell us about your businessSee where you stand
What do you offer, who do you want to reach and where? We review your existing website and explore relevant search questions. You receive an overview of the main areas for improvement.
Make focused improvements
You receive a proposal outlining the work and costs. Once approved, we improve the agreed technical setup, content and business information. We start with the obstacles that matter most.
Review and adjust
We agree when to review progress. What has changed? Which pages are being found? Does this lead to relevant visits or enquiries? Those observations help us decide whether further work makes sense.
Honest about results
A mention is not yet a customer.
The goal is for relevant customers to discover your business and get in touch. A good ChatGPT answer is interesting, but alone it doesn’t tell you what it delivers for your business.
We repeat relevant questions and record the service, date and search context. Answers can vary. A single test is a snapshot, not a fixed ranking.
Where data is available, we combine this with website visits and enquiries. Bing Webmaster Tools can show citations across supported AI platforms. Google includes traffic from AI search features in its overall Search Console report.
There is no complete overview of all AI mentions. Visits cannot always be identified as AI traffic either. We explain what we can and cannot measure.
Good to know
Straightforward answers.
AI search visibility is still developing. That calls for careful work and realistic expectations.
Can you guarantee a mention in ChatGPT?
No. The search service decides which sources and businesses appear in an answer. This can vary by question and moment. We can improve your website’s content and technical setup, but cannot promise a mention, a fixed ranking or a number of new customers.
Is this the same as SEO?
There is a lot of overlap. Good technology, useful content and reliable business information help both. For AI search visibility, we also review questions in natural language and how your business appears in AI answers. Existing SEO guidelines still apply to Google AI Overviews and AI Mode.
Do I need a new website?
We can often improve your existing website. We first investigate its limitations. Sometimes the content is unclear; sometimes the technical setup prevents access. We only recommend a new website when there is a specific reason.
What does AI search visibility cost?
That depends on your current website and the work needed. A few targeted adjustments are different from rewriting every service page. We discuss your situation first, then provide a proposal with a clear scope and price before starting work.
What this approach is based on
We follow the search services’ own documentation. These sources explain access, content and measurement. Guidelines can change, so we keep reviewing our approach.
Personal contact. Direct communication.
Wondering where your website stands?
Tell us what you do and include your website. We’ll have a no-obligation conversation about opportunities and a sensible first step for your business.